12 Best B2B Contact Databases for Any Industry

A B2B marketing database is a list of your collected leads, along with any information about them and their company. Ideally, this database of leads will be hyper-targeted, fitting your ideal customer profile. Your company can generate this list over time, or you can purchase a vetted list from a provider.

Here’s the most common data you’ll collect and store in your B2B database:

• Name
• Phone
• Email 
• Address
• Industry/Company
• Job Title
• Company Revenue
• Company Headcount
• Company Age

However, a thorough database will often go deeper than this, especially if you source a high-quality list from a good sales lead provider. 

This can include data points like:

• Social Media Profiles
• Google Reviews
• Page Speed
• Technical Setup
• Ad Pixels in Use (Facebook, Google, etc.)

Really, that list is nearly endless and can change based on the industry you’re in. For example, a lender will often collect credit scores, while a commercial real estate agent will want to know rental budgets.

12 Best B2B Contact Databases for Any Industry

For many companies, buying a B2B contact database is the missing piece to experiencing incredible growth.

Here are the main benefits of purchasing a list:

• Fast - Building your own list can take years. Purchasing a list means you have one immediately.
• Cost-Effective - Compared to many marketing strategies—especially paid advertising—acquiring a B2B list is relatively inexpensive.
• Enriched - When generating their own leads, many companies focus on the basics. However, a data provider specializing in contact lists often provides dozens of data points.

On the other hand, purchased lists often carry a negative reputation. This is because some data providers offer low-quality, overused lists. Let’s dive into some of the better options among B2B contact database options.

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With a high-quality list, you can scale your business fast. Here are the best contact database providers available.

1. Coldlytics

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Capterra Rating: 5/5

G2 Rating: 5/5

By utilizing a combination of AI and human research, no other B2B data provider boasts the quality and targeting of Coldlytics. You’ll be able to get the leads your business needs by selecting advanced parameters such as page speed, tech insights, and even if a company is advertising online. In other words, you’ll get more data than you’re used to seeing.

All B2B contact lists aren’t built until a user requests one, meaning you won’t be getting a stale, overused list that your competitors are also using. Each list is researched by a human and is turned around in under 24 hours. Accuracy is 100% guaranteed, meaning that any bounced emails result in a refunded credit for you.

Pros

• Data is sourced and verified manually by a person.
• Collaboration with Zerobounce ensures that email addresses are valid.
• Credits are returned to your account for any bounced or inaccurate emails.
• Lead lists are always unique and researched in real-time.
• Data includes contact information for decision-makers rather than generic office inboxes or employees.
• Highest possible user reviews on both Capterra and G2.
• All features are unlocked at even the lowest-priced tier.

Cons

• Leads can take up to 24 hours to be delivered.
• Leads are provided for primarily English-speaking countries only (US, Canada, UK, South Africa, Australia, New Zealand).

Pricing

The Lite plan costs $99/mo for 100 leads. As you scale up, leads become progressively cheaper. You’ll pay around $0.59 per lead on the highest-level plan, with a monthly minimum commitment of $599. Any unused credits roll over to the next month, and you get bonus credits (1 credit = 1 lead) upon subscription as a first-time user.

2. ZoomInfo

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Capterra Rating: 4.1/5

G2 Rating: 4.4/5

ZoomInfo is a leading B2B contact provider, known for their massive database of sales leads and buyer intent data. Their accurate lead information can help any B2B company grow their business.

Their suite of services includes SalesOS, MarketingOS, OperationsOS, and Talent OS—which together provide an incredible full-service platform. However, their lack of transparency with pricing (and user-reported high prices) and complex setup make ZoomInfo a better option for larger companies with more significant resources.

Pros

• Incorporates AI to analyze data in order to identify how to best approach and market to your B2B prospects.
• Incredible depth of data, including technographics, firmographics, and more.
• Excellent intent data helps identify which leads are most likely to purchase.
• Data accuracy is considered one of the best in the industry.

Cons

• Low customer service ratings (including a 3.8 on Capterra).
• Generally a better solution for larger companies as the cost is prohibitive.
• Because of its complex offering, setup requires a bit of a learning curve.

Pricing

Their pricing isn’t publicly available, however, many of the reviews online comment on the high price of using their software and accessing their B2B contact database.

3. AeroLeads

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Capterra Rating: 4.5/5

G2 Rating: 4.0/5

AeroLeads is a powerful web-based software for finding contacts to add to your B2B database. With over 750 million leads and real-time email validation, you’ll not only be sure to find the exact leads you want, but they’ll be up-to-date as well. Use their Chrome plugin to find LinkedIn data for your ideal leads.

Pros

• Integrations with CRMs and ESPs such as SalesForce, Mailchimp, HubSpot, and Zapier.
• Data enrichment tool allows you to supplement information for prospects already in your CRM.
• Incredibly low prices allow you to get plenty of contacts each month. 
• No search limits in their database that some other providers put in place.

Cons

• Some users reported that they couldn’t get refunds, even if the reasons for cancelling were AeroLeads’ fault.
• The user interface could be modernized for easier adoption and day-to-day use.

Pricing

Their plans start at $39/mo and give you 2,000 credits per month—including 960 guaranteed phone numbers. Their plans increase up to $249/mo for 20k credits. Even their lowest plan unlocks all of their features and there’s no contract that you’re locked into.

4. Seamless.ai

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Capterra Rating: 3.8/5

G2 Rating: 4.3/5

Used by over 1 million business pros around the world, Seamless.ai boasts one of the most popular B2B data provider platforms. With a database of over 1.3 billion contacts and integrations into popular CRMs, Seamless fits like a glove into most B2B operations.

However, they are one of the lower-rated platforms on this list, with Capterra coming in at just 3.8 stars out of 5.

Pros

• Their clean, simple UI makes it an easy tool to learn and use.
• Plenty of data provided with each contact, including buyer intent, job changes, and AI-powered research.
• Creates personalized pitches using AI based on their data to increase conversions with less work.
• Chrome plugin grabs contact data from company websites, LinkedIn, or anywhere else you want.

Cons

• Their constant attempts to upsell within the dashboard grow tedious.
• Many users mentioned not understanding what they had signed up for, as far as contract lengths and cancellation policies.
• Many reports of lists filled with dead emails and outdated phone numbers.

Pricing

Seamless.ai offers a robust free tier that gives you 50 credits so you can test out their lead quality and integrations. To access all of their features, you can choose the Pro or Enterprise tiers, however, they both require contacting sales reps to get custom pricing. However, many online report that it’s on the more inexpensive side.

5. LeadIQ

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Capterra Rating: 4.4

G2 Rating: 4.2

LeadIQ’s goal is to simplify your B2B prospecting. In addition to providing high-quality leads, its AI-powered software can write and send high-converting prospecting emails. Their software tracks relevant sales triggers, helping you know the most effective times to reach out to prospects.

While their pricing gives you an incredible number of emails per month, they do severely limit the number of phone numbers given. For example, their Pro plan ($79) gives you 2,000 work emails per month, but only 100 mobile numbers. 

Pros

• Tracks job changes, allowing you more visibility into your leads.
• High-converting prospecting messages written by AI.
• With simple CRM workflows, you can automate some of your sales lead prospecting.
• Free plan with no time limit.

Cons

• They only provide phone numbers for a small percentage of your purchase leads.
• Many advanced features are available only for enterprise-level clients.

Pricing

Their free plan offers 50 emails/mo, meaning you can test their platform without a time limit. You can upgrade to get 1,000 emails/mo for $36 (50 phone numbers) and 2,000 emails for $79 (100 phone numbers). The Enterprise package gives you access to all features, including prospecting analytics and dashboards. 

6. Dealfront

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Capterra Rating: 4.2/5

G2 Rating: 4.6/5

Dealfront is a European-based provider of B2B contacts trusted by tens of thousands of users. With their processes hosted in Europe, you can be confident they are fully GDPR-compliant and that you’ll be getting ethically sourced and high-quality leads. 

Their database includes over 106 million contacts in Europe and nearly 200 million for the rest of the world. If you’re purely based in America, there are more robust solutions—although this can be a terrific tool if you’re looking to expand your reach.

Pros

• Robust sales tools, such as pipeline and deal management.
• Cleans and enriches data in your current CRM.
• Their Leadfeeder tool finds data for your anonymous visitors and sends it to your CRM.
• Programmatic display ad offering allows you to purchase new leads and begin marketing online to them from the same platform.

Cons

• While Dealfront does have an API, they are lacking some out-of-the-box integrations with popular CRMs.
• The popular Leadfeeder doesn’t actually give names to the visitors, just the company and IP address.
• While they do have worldwide data, they are mostly known for sourcing B2B contacts in Europe.

Pricing

Unfortunately, their pricing, packaging, and list of features are only given out once you’ve contacted the sales team. Some contacts online reported it as being slightly overpriced.

7. LinkedIn Sales Navigator

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Capterra Rating: 4.5/5

G2 Rating: 4.3/5

When it comes to B2B contact databases, there is none larger or more accurate than the premier social media for business professionals: Linkedin. Sales Navigator is their in-house solution for gathering up-to-date data from the platform.

However, Sales Navigator is more of a prospecting tool than a way to gather a massive list of leads. The number of potential leads you can contact is limited, and the pricing is inflated because of the brand name of LinkedIn.

Pros

• Directly plugged into LinkedIn, lending a greater sense of trust when prospecting. 
• Accurate data provided by the leads themselves.
• Easily track company news, announcements, and job changes.
• Simple to learn and use.

Cons

• More manual work is required to generate leads than the other solutions on this list.
• You can only send 150 prospecting messages per month on LinkedIn’s InMail.
• The account must be tied to an individual user’s LinkedIn account.
• Lacks tracking on sent messages.

Pricing

LinkedIn Sales Navigator offers a 1-month free trial, after which the least expensive option is $79.99/mo if you sign up for the annual option ($99.99 if you pay monthly). Other tiers are available, but you must request a free demo first.

8. Lusha

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As one of the most popular solutions among B2B contact databases (1,400+ reviews on G2), Lusha has served over 1 million customers. With its feature-rich platform, Lusha provides an easy-to-use solution for sales teams and marketers to find laser-targeted leads and begin prospecting them.

Lusha’s service includes an extension that allows you to gather data from LinkedIn or a company’s website. With advanced buying intent signals and job change alerts, you can stay on top of who on your list is ready to buy. However, while their packages seem inexpensive, their best feature are only unlocked at higher pricing tiers.

Capterra Rating: 4.0/5

G2 Rating: 4.3/5

Pros

• Chrome extension allows you to get contact and company data from any website (such as LinkedIn or a company’s website).
• Robust API allows for easy connecting and automating the lead process.
• Intent signals track behavioral signals to determine a company’s likelihood to buy.
• Enrich data for existing contacts in your database.
• Emails can be sent directly from Lusha’s platform.

Cons

• The top package provides less than 1,000 phone numbers per year. Any sort of volume requires working with the sales team.
• Some users mention that the packages become pricey in order to access all features.
• Credits don’t roll over month to month.

Pricing

Their free program offers 50 emails and five phone numbers to get you started. Lusha then scales up to $59/mo per user, giving you 3,840 emails and 960 phone numbers. Anything more than that requires a custom price.

9. Adapt

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Capterra Rating: 4.4/5

G2 Rating: 4.6/5

Boasting a B2B database of over 3,000 industries, Adapt makes it easy to find and begin marketing to your ideal future customer. Their advanced tech and growth indicators give you the visibility to find high-growth companies in various technology sectors. With their instant email verification and contact enrichment feature, you can be sure that you’ll have top-notch data you can rely on.

Pros

• Chrome extension helps you gather leads on LinkedIn and elsewhere on the web.
• While they have contacts in many industries, Adapt especially focuses on technology sectors with advanced job title targeting.
• Simple to set up, learn, and use.

Cons

• You must upgrade to higher tiers to get access to more features, such as phone numbers and API access.
• Users commonly report a desire for an email tracking feature.

Pricing

Starting with their free trial, you can get 25 emails and 25 enrichment credits. From there, you can scale up to the $49/mo, the $99/mo, or to their custom plan. As you scale, you get access to more features, such as advanced technology sector targeting, phone numbers, and API access.

10. Cognism

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Capterra Rating: 4.6/5

G2 Rating: 4.6/5

Cognism is a leading international B2B lead data provider known for their data quality and GDPR compliance. Thousands of teams rely on Cognism for their data, and many report that they provide the best data for contacts outside the United States. With all-encompassing data and sales trigger events included with their leads, you’ll be able to effectively prospect to the right people at the right time.

While Cognism does provide phone numbers for each contact, they don’t give email or phone verification unless you purchase their more expensive package. Pricing isn’t available online either, making price comparison shopping more difficult.

Pros

• All leads come with phone numbers.
• Large global B2B database provides businesses with best-in-class contacts even outside the United States.
• Browser extension allows for individual prospecting.
• Easy to set up and use.

Cons 

• Can only save 25 prospects to a list at a time.
• Pricing is not available on the website.
• Phone and email verification aren’t available unless you upgrade to a higher tier.

Pricing

Cognism offers 25 free contacts, so you can try out the system without paying. Beyond that, you must book a demo with their sales team before getting custom pricing that fits your needs.

11. Snov.io

Capterra Rating: 4.5/5

G2 Rating: 4.6/5

In addition to being a B2B contact database, Snovio also incorporates a multichannel approach that allows you to find and market from one platform. With a sales CRM, email warm-up, and Chrome extensions, Snovio makes it easy to get ideal leads reaching out to you.

In addition, Snovio now offers a new feature they call LinkedIn Automation, which manages your LinkedIn prospecting efforts. This costs an additional $69/seat, but gives you access to find incredible leads on the top platform for networking.

Pros

• All-in-one marketing database and prospecting tool.
• Wide array of integrations with most top platforms.
• Excellent pricing when factoring in the marketing and sales tools included (except for the expensive LinkedIn Automation feature).

Cons

• Many reports of poor customer service.
• Purchases are non-refundable.
• The database isn’t as built out as some of the other competitors in this space, with a low number of emails found for contacts.

Pricing

On their free trial, you’ll get 50 credits and even the ability to warm up a mailbox. At $39/mo you’ll get 1,000 credits, along with features such as API access, integrations, unlimited campaigns, and more. At the Pro level, you can choose how many credits you’d like per month, ranging from $99/mo for 5k credits up to $738 foir 100k credits. Most features, such as mailbox warm-up, become unlimited at this level.

12. Apollo

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Capterra Rating: 4.8/5

G2 Rating: 4.6/5

As a full-service sales and marketing platform, Apollo.io is a one-stop shop for your go-to-market strategy. With a robust CRM, email followup capabilities, sales pipeline tracking, and more, Apollo.io allows users to purchase and market to B2B leads within a single platform.

Their complex features can be seen as a plus or a minus, with Apollo.io having a steep learning curve. You'll probably want to look elsewhere if you want a more straightforward solution. If you want an all-in-one marketing and prospecting tool, you’ve probably found the right platform.

Pros

• 275 million contacts from over 73 million companies.
• Chrome extension instantly finds email addresses.
• Marketing and sales capabilities are included in their pricing.
• 97.5% accuracy promise is one of the highest in the industry.
• Multi-channel platform allows for finding and prospecting from one place.

Cons

• Many users report a poor customer service experience.
• Data for smaller companies may be lacking.
• Higher learning curve because of the plethora of features.

Pricing

Their free level has no time constraints, giving you 120 export credits per year and access to filters, automation sequences, and even their Chrome extensions. Their Basic tier costs $49/mo, but gives a high level of data enrichment and access to features. As you increase up to their $119 tier, you’ll get access to more capabilities of their platform, as well as up to 12 buying intent filters for each contact.

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